Findability vs. Discoverability

Findability and discoverability are two concepts in UX related to accessing content within a website or app. While they’re related, findability and discoverability differ, and the methods used to test each are…

4 Trustworthiness Factors 

  Appearing trustworthy and credible is critical to gaining and maintaining users. Everyone starts off with varying levels of skepticism. But there are certain key characteristics that will raise your trustworthiness.  Let’s…

Design Thinking

  What is design thinking?  The definition is divided into two parts. The first being just a mindset: it’s an ideology of approaching every problem in a user-centered way. It’s that simple.…

User Interface Design Fails

  What is considered as today’s biggest design fail? We have two answers to this.   The first one is “computers” which are a design fail still. After many years they’re still…