Modal dialogs sometimes called alerts on mobile. They should be generally used for communicating something important to the user. Informing users of errors in modal dialogs or alerts is not a…
Journey Mapping: 2 Decisions to Make Before You Begin
Journey mapping is a great tool for understanding the whole experience people have to pass with your company or product. Before you jump into a journey mapping project, there are two critical…
5 qualitative research methods
There are five qualitative research methods. The first is user interviews. User interviews are at their core just a one on one conversation. They allow us to hear first-hand stories…
Why Didn’t people Scroll? The Illusion of Completeness
Even though people are used to scrolling down web pages, why are there still times that they don’t do it? In usability testing, we often observe people not scrolling down a…
The Visual Principle of Scale in User Interface Design
When looking at a visual design, you can usually immediately say whether it looks great or it feels a bit off. A few of us can actually verbalize why that is. Visual…
The UX Unicorn Myth
A lot of job ads these days call from what’s called the “UX unicorn” or the person who can do everything about user experience in a project. But, as the actual unicorn…
Myths About Complex App Users
Testing with users of complex applications is challenging, but it’s also essential. As a partitioner, you might hear plenty of excuses about why UX optimization shouldn’t be made to complex apps as…
How Anchoring Influences UX
Let’s try a quick experiment. Please grab a pen and paper. Now: write down your current age. Would you pay that much, in dollars, for this bottle of juice? If not, how…
Better Labels for Website Links: the 4 S’s for Encouraging Clicks
When you’re writing label text for links, remember the four S’s to improve the findability, discoverability, and accessibility of your content. First, links should be specific. A link’s primary purpose is to…
UX Portfolios: What Hiring Managers Look For
We surveyed almost 700 UX professionals about their career in UX, and one topic we focused on was portfolios. How many UX professionals have prepared them? What do they put in…